You've seen them around for a while now but are they really necessary? In short, yes. Hashtags provide you a way to increase your reach on social media and allow you to tailor your audience even more. Think of hashtags as labels in your filing cabinets. By selecting one, you know you're going to find relative information. This is why when using hashtags, it is important to utilize ones that will ultimately be beneficial and relevant to your content to reach the audience you are targeting.
On the flip side, when engaging on social media and looking for new leads, you can search hashtags that are relevant or maybe a little outside of the box, for example: You own a bike shop and you are expanding your social media outreach. Of course, you can look up #cycling or #exercise and interact with those posts, but you can also target people looking for #WeekendAdventure or #NatureonWheels.
Social media has a variety of tools to help you succeed, it's up to us as business owners to ensure we are utilizing them to our advantage!
